Increase your website authority and increase your traffic
What is backlinking for SEO?
A backlink is a link from another website that leads back to your website. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that Google evaluate in order to estimate how important the page is. The more important the page is the better it is for your SEO ranking.
Why should you include backlinking in your SEO strategy?
There are many reasons why backlinking should be a part of your SEO strategy:
- Gain website traffic directly from people clicking on the external backlink
- Improve domain authority, which increases the chances of ranking any new and existing content
- Increase the chances of ranking for specific posts and pages that target a keyphrase (when you gain backlinks for these posts and pages)
- Beat out competing websites that relies primarily on on-site SEO (keyphrase optimisation) but doesn’t actively do off-site SEO (which includes backlinking among other tactics)
Website searchers tend to think favorably about websites that rank organically, so in addition to gaining more traffic, you can also improve your brand’s perception as an authority.